Printing South China/ Sino-Label 2017 Ended Successfully

Return Again on 10-12 March 2018

The curtain of the first printing and labeling exhibitions in 2017 was perfectly dropped at Guangzhou on 3 March 2017. The vitality of the industrial market could be reflected in the exhibition scale and number of visitors. “The steady growth of print and label markets have generated golden market opportunities for enterprises. Catering to their needs, the scale of Printing South China 2017 and Sino-Label 2017 increased 3% to 95,000 sqm, while the total visitor numbers reached 68,019 eventually, with a growth of 20% when comparing with last year’s figures,” said Ms. Celine To, General Manager of Adsale Exhibition Services Ltd, one of the show organizers.

Jointly organized by Adsale Exhibition Services Limited and China Foreign Trade Centre (Group), the Printing South China 2017 and Sino-Label 2017 were held successfully on 1-3 March 2017 at Area B, China Import and Export Fair Complex, Guangzhou, PR China. The shows attracted 68,019 visitors of which 9,722 were overseas visitors, accounting for around 14% of total number of visitors.

Positive Responses from Exhibitors

Exhibitors were satisfied with the on-site results. Mr. Wang, Manager of Yutian Uanchor Packaging Machinery Co., Ltd. said that this was their first attempt to join Printing South China and the results were out of their expectation, “While the visitors were mostly from South China and its surrounding areas, there were also quite a lot of quality overseas buyers from Indonesia and the Philippines.”

Mr. Huang, President of Hangzhou Cron Machinery & Electronics Co., Ltd. said that they had booths at both Printing South China 2017 and Sino-Label 2017, “We met a lot of potential buyers and are satisfied with the overall results.”

The representative of AKO Printing Technology Shanghai Ltd. said that AKO specialized in electronic express bills and labels while ETI Converting Equipment specialized in printing equipment, and they have been joining Sino-Label for consecutive years. “This year, we have booths at materials zone and equipment zone. Both achieved great results and attracted many visitors. Some visitors have already placed orders. We will join again next year.”

Luster Lighttech Group commented that they had a 10-man team on-site and their main products were soft packaging, information inspection equipment and industrial vision inspection equipment. They agreed with the 4-in-1 expo concept and thought that the results were really good. They would join the exhibition again.

Enthusiastic Support from Visitors

This year, over 130 domestic and international delegation groups formed by trade associations and leading enterprises were attracted to the shows. They were from Malaysia, Thailand, Vietnam, South Korea, Taiwan, Hong Kong, Indonesia, etc. In China, professional delegations came from Guangdong (Shenzhen, Guangzhou, Dongguan, and so on) and provinces including Fujian, Anhui, Hainan, etc. Factory visits were arranged for premium overseas visiting delegations to facilitate in-depth communications between exhibitors and visitors.

Mr. Tee Teck Hock from Malaysia Printers Association thought the event was a huge success, especially on the increase in show scale and the number of exhibitors, “Our members feel fruitful and the arrangement of the organizer is very good. We will visit again next year.”

Ms. Amy Wong, Chief Officer of Graphic Arts Association of Hong Kong, observed that there are more visitors in the 2017 edition, “Visitors have close exchange with exhibitors and generally spent more time at booths compared with last year. We believe there would be a lot of growth in the number of on-site transactions. Four exhibitions held concurrently also provided great conveniences to visitors as they could get all the latest information related to the graphic art industry at this one-stop platform.”

Mr. Chao Sio Seong, President of Macau Printer's Association was happy with the on-site results, “The show arrangement is very good. We have purchased two box-making machines. It seems there is more packaging printing related machinery on-site. Overall, the show is quite good.”

Mr. Feng, Secretary-General of Guangxi Yulin Printing Industry Association said that their association has always been forming delegations to visit Printing South China, “We visit Printing South China every year. This year, we have gained a lot and some members bought the equipment they need on the show. Thank you for providing us such a fine platform.”

One of the buyers, Mr. Valetin Go, Manager of V-Print from Malaysia was very satisfied with the show, “It was a huge success. There is an increase in the number of exhibitors on packaging machinery that can fulfill our needs. We have communicated with some exhibitors like Weifang Donghang Graphic Technology on the market trend, through which we can further decide the direction of our product development. We are also satisfied with the organizer’s arrangement and good services.”

Mr. Fan, Process Engineer of Zhongyong Printing thought the organizer has provided great services, “There are more exhibits on equipment and I have pretty good gains in packaging processing, labeling, anti-counterfeiting and Internet+ printing. Overall, the show is quite good and I met a lot of suitable suppliers in laser engraving, ink, anti-counterfeit, post-press packaging equipment, and so on.”

Concurrent Events Address Industry Development Trends

During the shows, concurrent events such as "The 2nd Intelligent Printing Summit" and "Innovation Drives the Future - 2017 China Label Green Technology Development Forum" were held at which high-caliber experts were invited to share a number of hot topics on smart packaging and labeling, digital packaging, intelligent printing, creative design and printing techniques.

Furthermore, special activities zones including “3D Printing Activity Zone”, “The 28th Hong Kong Print Awards” Display Zone and “Ling Yun Cup - Gravure Printing Premium Display Zone 2016” were set up to capture visitors’ attention.

One Stop Print-to-Pack Industries Expo

Printing South China 2017 and Sino-Label 2017 featured the printing and labeling equipment and technologies with “intelligent, automated, green and efficient” functions, which provided a one-stop industrial chain to the visitors. Catering to the needs of printing and packaging manufacturers and end-users, Printing South China 2017 mainly focused on Post-press, Packaging Converting and Carton Packaging, meanwhile, also covered various equipment, materials, parts, etc. Prestigious exhibitors included HP, Epson, Guowang, Uanchor, Keqiang, Wenhong, Jinbao, Zhongke, Hongming, Zihong, Lixin, Donghang, Daqiao, etc.

The concurrent show Sino-Label 2017 focused on digital, smart and green printing. High-caliber exhibitors such as HP, Omet, Epson, KURZ, Founder, Zhongte, Haotian, Brotech, Taiyo Kikai, Weigang, Rhyguan, Source MTR, Antac, etc., introduced a wide range of machinery and materials, especially RFID labels, anti-counterfeit labels, logistic-related labels and in-mold labels to visitors. 

The fairs featured 973 exhibitors and also attracted buyers from nearly 100 countries and regions. The on-site atmosphere was vibrant and there were frequent interactions between exhibitors and visitors.

An onsite visitor survey was conducted by the organizer. Among the interviewees, nearly 80% rated the exhibition scale as “Excellent” and “Very Good” while around 95% said they “will visit this show again next year”.

Shows Return in March 2018

The 25th South China International Exhibition on Printing Technology (Printing South China 2018) and 2018 China International Exhibition on Label Printing Technology (Sino-Label 2018), together with The 25th China International Exhibition on Packaging Machinery & Materials (Sino-Pack 2018) and China (Guangzhou) International Exhibition on Packaging Products (PACKINNO 2018) will be held during 10-12 March 2018 at Area A, China Import and Export Fair Complex, Guangzhou, PR China.

The synergy of the four shows will create a one-stop purchasing platform from printing, labeling to packaging industries where worldwide visitors can enjoy an all-round and time-saving sourcing experience. Stay tuned!

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Paperworld Middle East 2017 opens in Dubai, featuring 313 exhibitors from 42 countries

New record in exhibitor numbers marks 7th edition of region’s dedicated stationery, paper, and office supplies trade fair

Dubai, UAE, 14 March 2017: Paperworld Middle East 2017, the region’s leading trade fair for stationery and office supplies, opened in Dubai today (14 March), as 313 exhibitors from 42 countries offer up a smorgasbord of school and gift articles, paper, creative materials, and children’s toys and games.

The 7th edition of the three-day event runs until 16th March at the Dubai International Convention and Exhibition Centre, and features more exhibitors from more countries than ever before.

The international complement includes six country pavilions from Germany, Italy, China, Taiwan, Egypt, and Pakistan, while 28 UAE companies are also on-board, spearheaded by Farook International Stationery, which exports 10 UAE-made paper and stationery brands to more than 90 countries throughout the world.

Major global players rubbing shoulders on the show floor include paper and pulp producers The Navigator Company from Portugal; American-based Melissa & Doug, one of the world’s largest children’s product manufacturers; and German pen-makers Lamy and Schneider.

All are showcasing their latest innovations to thousands of trade buyers from throughout the Middle East and Africa, as they create awareness of their brands, strengthen distribution networks, source new clients, and network within the industry. 

"Shifting tides in international trade and economic uncertainty over the last 12 months has meant manufacturers of stationery, paper, and office items have had to refocus their export outlook,” said Ahmed Pauwels, CEO of Paperworld’s organiser Messe Frankfurt Middle East.

"The good news is that growth in the global market is expected to come from regions such as the Middle East and Africa, where demand for paper, office supplies, remanufactured printer materials, and stationery is estimated to be worth US$12 billion by 2019.

 The consumption of office paper, supplies, school articles, and stationery, is sustained by the strong appreciation for high quality products and brands at Paperworld Middle East, which is further boosted by Dubai’s geographical proximity to regional markets,” Pauwels added.

"The robust presence on the show floor by big international names is matched by start-up businesses testing the regional waters for the first time.  This is positive for the industry, where competition breeds innovation, and new ideas and solutions are created based on market needs.”

 Paperworld Middle East 2017 has a marked emphasis on sustainability, underlined by the return of the Green Office Area, a dedicated section showcasing the most eco-friendly products available in the market today. 

The Navigator Company is among those presenting its latest green paper products, including its Eco-Logical 75g, and Advanced 75g range.  António Soares, The Navigator Company’s Marketing Director, said: "These two products of the Navigator range showcase the best of a sustainable approach to office papers. 

"Companies all over the world are looking towards more eco-efficient products and services and the economic growth in the Middle East means that such solutions are key, especially considering that all global multinationals are present in this part of the world.”

"By using Navigator Eco-Logical 75g, buyers are promoting sustainable office paper consumption and can give their names to one of the more than 12 million trees we plant every year.”

WZ Eurocopert from Poland is a returning exhibitor at Paperworld Middle East 2017, and will display in the Green Office Area its latest range of eco white paper and manilla envelopes, which come certified by the Programme for the Endorsement of Forest Certification (PEFC), and the Forest Stewardship Council (FSC).

Wojciech Zukowski, a Member of the Board at WZ Eurocopert, said: "We invested a lot of money in new eco technology, and changed our procedures and the whole company policy to be green.   All our raw material suppliers and business partners are only green; they’re certified, and we audit and check regularly that they’re 100 per are eco-friendly. 

"All over the world, and in the Middle East too, businesses are taking care of the environments in which they operate, which extends to using simple everyday items such as envelopes.  We promote it, and offer better business conditions to everybody who wants follow us by being green,” added Zukowski.

Paperworld Middle East 2017 again has a strong Back-to-School element, with Latvian company AmericanKids, DKT from Portugal, and French manufacturer JRK among the dozens of exhibitors launching new school stationery, supplies and backpacks this week.

Dina Kidalova, CEO of AmericanKids, said: "We have a wide variety of bags equipped with 3D design, glow in the dark fabric, built-in high quality stereo speakers, and packages with auxiliary and Bluetooth headphones.

"Unique design, superior quality and exceptional prices are the standards which set our brands apart, and in the United States, our brands have won product of the year two years in a row.  We entered the Middle East market last year and already see huge interest in our products, and we hope to build on this at Paperworld Middle East.”

Also making waves was the first round of Wrap Star, which saw the most talented gift wrapping exponents in Dubai square off against each other in a spirited competition. A series of gifts were beautifully wrapped and presented in a variety of fashions, using paper, ribbons, bows and boxes, all provided by Paperworld Middle East exhibitors. The final will see the best in the field face off on the second day of the show.

Paperworld Middle East is the region’s largest B2B trade show covering the entire range of stationery and office supplies, from school and gift articles, office or household paper, art supplies and creative materials, to toys, party and festival articles, and printers and multimedia.

 Official Launch Partners include Farook International Stationery, Lamy, Paxos, and Schneider. More information is available at:


 Gareth Wright
Head of Public Relations

Messe Frankfurt Middle East GmbH

P.O. Box 26761, Dubai

United Arab Emirates

Tel.     +971 4 38 94 594
Fax     +971 4 35 85 544

Mobile: +971 50 273 3832 



Global suppliers of stationery and office suppliers target emerging Middle East and African markets

Leading international brands turn to Paperworld Middle East 2017 to boost regional exports

Dubai, UAE, 15 January 2017:  International suppliers of stationery and office supplies are turning to the Middle East and Africa (MEA) for future business growth, with the UAE presenting itself as the ideal gateway to access hard-to-reach markets.

Growth in the global stationery and office supplies market is expected to come from emerging markets such as the MEA.   Analysts TechNavio forecast an annual market increase in the region of 15 per cent, while Conlumino, another analyst, estimate the MEA market for paper, stationery and office supplies, will be worth US$12 billion by 2019.

While some suppliers are now just testing the waters, others have been in the market for many years.  Vienna Office Supplies (VOS) for example, has been exporting high-end stationery, office products, school supplies and artists' materials to the Middle East for the last 30 years.

The Austrian-headquartered company is entirely export-oriented, with the Middle East comprising 75 per cent of its market.  VOS represents on an exclusive basis eight European brands, such as Schneider Writing Instruments, Cretacolor artist supplies, and SAX office accessories.

VOS will be eager to increase its presence further when it lines up alongside more than 300 exhibitors from 36 countries at Paperworld Middle East 2017, which takes place from 14-16 March at the Dubai International Convention and Exhibition Centre.

Karl Vytiska, the Managing Director of VOS, said the company has built up its presence in the region based on long-term relationships, including ones established at Paperworld Middle East.

"VOS began exhibiting at Paperworld Middle East since its first edition seven years ago, and it's where we first tied up with Dubai Library Distributors as our local partner," said Vytiska.  "Over the years, we have placed increased emphasis on exhibiting at the show, as it helps us reach over 95 per cent of our clientele.

"Our capital is knowing the market through the people with whom we are dealing with for more than one generation in some cases. This personal contact is very important here in the Middle East, more important certainly than other markets."

He added: "We keep our fires burning with our old clients and traditional networks in the Middle East, but there are always changes in the market, whereby distributors, wholesalers, and importers come and go.  It's important to meet the new-comers in the field, and to that end, Paperworld Middle East is very important for us."

In its 7th edition in 2017, Paperworld Middle East is the region's largest B2B trade show covering the entire range of stationery and office supplies, from school and gift articles, office or household paper, arts and crafts, and party and festival articles, to printers and multimedia.

The strong European presence will be complemented by exhibitors coming from the UK, Portugal, France, Germany, Spain, and Italy, with household stationery names such as Lamy and Olympia taking part.  Other key exporting exhibitor countries include China, Thailand, Indonesia, South Korea, Japan, and Turkey.

Portuguese companies on-board include The Navigator Company, Olmar, Bi-Silque, DKT, and Olmer, which exports its range of Fegol office supplies and Pajory school supplies to over 25 countries.

"Over the last three years we've increased our sales in the Middle East by over 45 per cent, which reflects the compatibility of our products with the region," said Joao Oliveira, the CEO of Olmer. "We've created very good partnerships with distributors that we've established through Paperworld Middle East."

Meanwhile, Zebra, a Japanese maker of writing instruments, will also return, and will eagerly look to increase its footprint in the African market with its range of gel tip pens and mechanical pencils.

"We've been present in the Middle East now for more than 20 years through our distributors and so we're looking out for other markets to develop, specifically Africa," said Terry Miyata, General Manager of Zebra, which posts US$25 million in global sales every year.

"We've had strong leads from Ghana, Kenya, and Ethiopia that were actually through Paperworld Middle East.  Our export market is about 40 per cent of our annual turnover, so we're looking to increase this through Africa, while also strengthening our position in the Middle East."

The countdown to the 7th edition of Paperworld Middle East comes following a record turnout of exhibitors and visitors at the previous edition in 2016, firmly cementing its position as the must-attend trade show for the regional paper, office supplies, and stationery industries.

The 2016 edition  attracted 6,774 visitors from 101 countries, 11 per cent up on the previous year, while 304 exhibitors from 36 countries showcased their latest wares, from office supplies, paper, school, party and gift articles, to toys, games, wrapping paper, printer consumables, and arts and craft supplies.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Paperworld Middle East, said: "Shifting tides in international trade and economic uncertainty over the last 12 months has meant global manufacturers have had to refocus their export outlook, and the MEA is grabbing their attention.

"Paperworld Middle East provides unmatched access to market representatives from the fast-growing Middle East, Africa, Central and South Asia regions, and has seen increasing numbers of leading international brands and players participating from across the world."

 Paperworld Middle East 2017 will return with popular features including the Green Office Area, where the spotlight will shine on sustainably produced essential office supplies; and the Wrapstar gift wrapping competition.  More information is available at:

Gareth Wright
Head of Public Relations

Messe Frankfurt Middle East GmbH

P.O. Box 26761, Dubai

United Arab Emirates

Tel.     +971 4 38 94 594
Fax     +971 4 35 85 544

Mobile: +971 50 273 3832 



W. Marzin

A.O.C. Pauwels


Amtsgericht Frankfurt am Main, HRB 53678