Susan Baldwin 100 Berlioz, Apt. #1103, Nun’s Island, Quebec, Canada H3E 1N4

Tel.: (514) 762-3432 Cell (514) 237-2108 e-mail: balsum@sympatico.ca

Innovative and experienced business development and marketing professional with over 20 years international business experience. Well-honed economic decision making skills coupled with solid expertise in business development. Team-building, assessment of people, getting the best out of people combined with the ability to get things done.

Speak English and French fluently.

PROFESSIONAL EXPERIENCE

Marketing Director, Business Development 1999-Present

ANGIOGENE INC. and Gemin X Biotechnologies Inc., Montreal

Private, venture- backed, early stage biotechnology companies working in drug discovery for cardiology, oncology and neurovascular diseases.

· Responsible for the commercialization of new technologies, building business relations with potential international partners, targeting of licensing opportunities and negotiation and management of corporate deals. Responsibilities include Public and Investor Relation activities.

KEY ACHIEVEMENTS: Identified and managed the collaboration agreement with leading international pharmaceutical companies. Developed and executed the implementation of a communication package, including web site and PR program.

European Marketing Director 1993 -1999

SCA PACKAGING, Belgium

SCA Packaging is Europe’s leading manufacturer and supplier of paper and corrugated board packaging, with a customer base of consumer and business-to-business international accounts.

KEY ACHIEVEMENTS

Contributed to ongoing portfolio and corporate growth:

· Within a highly competitive commodity based industry, directed and managed the European wide marketing (product and service development) teams to profitably meet the needs of both the customers and the company.Increased the competitive position and profitability of SCA Packaging through added value product /service development and implementation initiatives.

· Established/executed standardized processes of developing functional requirements for new products, features, and services based on meeting both customer and company needs.

· Developed an industry segmentation analysis process, providing management with information on market trends, competitor analysis, and customer strategies vis-à-vis market share, profitability and acquisitions.

· Established and maintained relationships with industry influencers and key strategic partners.

· Led the development, implementation and administration of marketing, communications and key account plans and programs, including advertising and PR.

Marketing Manager, Austral-Asia 1989-1993

ICI Plastics ( Imperial Chemicals Industries) Melbourne, Australia_

ICI Plastics is the largest plastic raw material and packaging supplier in Australia……..

Marketing Manager, Austral-Asia 1989-1993

ICI Plastics ( Imperial Chemicals Industries) Melbourne, Australia_

ICI Plastics is the largest plastic raw material and packaging supplier in Australia, offering a highly complex mixture of plastic film and polymer products; enjoys a broad spectrum of industrial customers and has diverse markets including food, building and agriculture.

KEY ACHIEVEMENTS

· Developed and implemented marketing based business strategies and associated systems to drive the business forward in all aspects of sales, production and technology.

· Implemented strategic analysis of key markets and customers to support the development and implementation of marketing plans based on servicing key customer needs.

· Identified, developed and launched new products and services.

· Managed all product development projects through to commercialization.

Group Brand Manager 1980 - 1983 Toronto, Canada

1983 - 1987 Melbourne, Australia

ROWNTREE (Nestlé) _________________________________________________________

ROWNTREE (Nestlé) is one of the leading multi-national consumer marketers. The brand portfolio includes such giants as Kit Kat, Smarties and Black Magic.

In 1983, Rowntree Australia underwent a major re-organization leading to the urgent need for an experienced “Rowntree” marketer to lead the restructuring of the marketing department. There were six candidates world wide for the position. I was selected and offered a transfer to Australia.

JOB PURPOSE

Responsibilities encompassed the complete portfolio of major brand management - planning, forecasting, packaging and product development, seasonal launches supported with appropriate sales tools and major TV campaigns.

ACHIEVEMENTS

Hired, motivated, trained and developed brand group.

Developed and executed marketing plans incorporating both strategic (long-term) and tactical (short-term) programs.

Co-ordinated major consumer research studies, both quantitative and qualitative. Briefed and developed new packaging, TV commercials and point-of-sale through both advertising agencies and independent art houses. Planned and co-ordinated sales force activities in line with trade and market needs including merchandising strategies for key retail outlets and major trade shows. Managed and directed the development of new products, including major account programs. Planned, set and controlled departmental budgets.

EDU EDUCATION

Bachelor of Commerce Degree – Marketing, McGill University Montreal, Quebec, 1976

(Accepted and attended Medical School – McGill University 1972-1973)